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Our Intercultural Practice
Contact: Stephen Palacios | +1.212.532.5500
Innovation Inspiration : Jugaad InnovationMonday May 27, 2013
To receive Jonathan Hall’s monthly newsletter on Innovation, directly in your inbox subscribe here. “Jugaad is a term applied to a creative or innovative idea providing a quick, alternative way of solving or fixing a problem. Jugaad literally means an improvised arrangement or work-around, which has to be used because of lack of resources.” – Wikipedia The [...] Read more
In recent years, a number of companies have tried to understand, segment and target the Hispanic teen market. With market competition in traditional teen categories reaching a fever pitch, marketers are looking to alternative market segments for growth. Read More