01 July 2009  – Press Release

Cheskin Added Value Builds Innovation Expertise with Addition of New VP

Redwood Shores, California, July 1, 2009 ­- To address the changing landscape of consumer values in the wake of major shifts in the cultural and economic landscape, Cheskin Added Value recently hired Kelli Peterson as Vice President, responsible for developing strategic client solutions related to innovation through the integration of consumer insights, design and business analytics.

Kelli’s lengthy career includes 7 years at Sterling Brands where she led the growth of the San Francisco office as SVP, General Manager.  Additionally, she has ten years in development and management roles at a variety of communication, event and youth-based marketing firms including Highway One, MarketSource and The Wilkinson Group.   Her clients have included Microsoft, T-Mobile, Wells Fargo, the NBA, Red Bull, Xbox, Nintendo, Nestle and many others.

Prior to joining Cheskin, Kelli was the founder of The Change Project, a boutique consultancy working with international non-governmental and non-profit groups to develop brand and communications strategies.  Her clients included The Global Fund to Fight AIDS, Tuberculosis and Malaria, UNICEF, the United Nations Foundation, The Monitor Institute and others.

CEO Darrel Rhea says, “Kelli was a rare find. Her passion for uniting brand strategy and consumer insights with sustainability adds a unique perspective to our innovation offering. She’s smart, passionate, with deep practical experience – vital ingredients of the Cheskin culture. We’re lucky to have her.”

Kelli will be based in Redwood Shores, California.

About Cheskin Added Value
Cheskin Added Value is a consulting firm that guides innovation through its deep understanding of people, cultures and change. Grounded in research, design and business analysis, Cheskin helps companies identify new markets, develop new products and services, and enhance brand experience. Clients include leading global brands and many of the Fortune 500, from technology and finance to consumer goods and professional services.

With a diverse multicultural staff and global network, the Company is highly regarded for an ability to uncover the meaningful experiences that create competitive advantage in the U.S. and internationally. Cheskin is part of Added Value Group (www.added-value.com) - a global brand development and marketing insight company with 25 locations in 15 countries. Additional information at www.cheskin.com

For information, please contact Tim Hyer, Cheskin, 650-596-6275.