Aligning Diversity, CSR and Multicultural Marketing

By Stephen Palacios, Exec VP, Cheskin Added Value
Published in the June 2008 issue of Harvard Business Review

There is an emerging market reality in the United States, driven by changing consumer population dynamics, heightened global competition and greater demand for corporate transparency and accountability. Companies that are able to realign their diversity initiatives, Corporate Social Responsibility (CSR) and multicultural marketing efforts can produce new levels of value in this changing marketplace.

Harvard Business Review June 2008

This article explains why achieving cultural competence—the broader view of what diversity initiatives optimally should do—is arguably the most important skill a company can master to win globally. Strategies from Wells Fargo, PepsiCo, Time Warner and others illuminate this topic and provide examples to guide you through this opportunity.

To read the full article, click on the PDF link to the left.

For more information on this topic or other corporate growth opportunities in the Hispanic market, contact Stephen Palacios via email or at 917.860.0517