7 April 2008
Design Research for Emerging Markets
[click icon to download. 14:12 minutes. 13MB]
Emerging markets represent the world’s fastest growing economies. While historically underdeveloped in comparison to the West, these countries are now at the forefront when it comes to investment and growth. Technology is a key area of growth in these economies. At the company's annual shareholder meeting, Steve Ballmer said Microsoft's sales in "BRIC" countries -- Brazil, Russia, India and China -- will grow to almost $3 billion in fiscal 2008 ending in June from about $1 billion three years ago.
In this podcast Cheskin Emerging Markets Practice leader LiAnne Yu speaks with Microsoft User Experience Researcher Masuma Walji about Microsoft’s approach towards developing products and services for Emerging Markets