13 May 2008
[click icon to download. 17:18 minutes. 15.8MB]
Recently, Cheskin hosted a forum of senior leaders from Added Value offices around the world in order for us to better understand each others’ experience, points of view, and the unique challenges that our global and local clients are encountering as they develop and evolve their products, services, and brands.
In this podcast Cheskin CEO Darrel Rhea sits down with Jonathan Hall, CEO of Added Value France, and Ben Wood, Director at Added Value France, to discuss their perspectives on client best practices in product, brand and service innovation.
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Posted in Innovation and Design
7 April 2008
[Click icon to download. 27:30m. 25MB. MP3 will take a few minutes]
The Inverted Triangle Dilemma is a discussion about what is considered persuasive argumentation in both the mainstream North American and Latin American cultures.
In this expert panel podcast you will hear about how to improve business communications between the U.S. and Latin America, and how this knowledge can also be used to more effectively market to Hispanic consumers in the US.
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Posted in Hispanic Markets
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7 April 2008
[click icon to download. 14:12 minutes. 13MB]
Emerging markets represent the world’s fastest growing economies. While historically underdeveloped in comparison to the West, these countries are now at the forefront when it comes to investment and growth. Technology is a key area of growth in these economies. At the company's annual shareholder meeting, Steve Ballmer said Microsoft's sales in "BRIC" countries -- Brazil, Russia, India and China -- will grow to almost $3 billion in fiscal 2008 ending in June from about $1 billion three years ago.
In this podcast Cheskin Emerging Markets Practice leader LiAnne Yu speaks with Microsoft User Experience Researcher Masuma Walji about Microsoft’s approach towards developing products and services for Emerging Markets
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Posted in Consumer Goods Trends
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