Focal Points
Etienne Fang
Strategic Director
Etienne Fang is a strategic director in the Cultural Insights Studio and brings a background in design and social science to Cheskin. Prior to joining Cheskin, Etienne was a strategic lead at Studio Red, where she led project teams in research, design and implementation for innovation initiatives for clients such as The Coca-Cola Company in China, Japan and North America. In addition, Etienne pioneered video ethnography techniques as an educator in New York City’s public schools.
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