Focal Points
Davis Masten
Principal and Catalyst
As a Principal at Cheskin, a strategic consultancy with a strong legacy in marketing and design research and innovation, Davis Masten creates customer-inspired breakthroughs for leading companies from Pepsi and Hershey Foods to Microsoft and HP. Holding degrees in business and psychology, Davis joined Cheskin Associates, Inc. in 1975 , working closely with founder and market research pioneer Louis Cheskin. For more than 25 years, Davis has applied his expertise to projects in retail, packaging, interactive environments, corporate positioning, branding, and industrial design.
10 February 2005
Monitor outside of a Dryer's conference room that shows schedule and who booked it. Clever!
10 February 2005
Self-serv First Class boarding passes with seat assignments await passengers at Houston Airport's America West counter
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