Authors:
Terri Ducay
Etienne Fang
Lisa Leckie
Davis Masten


Davis Masten — 6 July 2004

Leading or Trailing Edge?

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Leading or Trailing Edge?
McDonald's adopts milk jug years after the jug ignited single serving sales in milk. Indicative of something?

Comments

I had not bought a McDonald's breakfast in many years but stopped by a drive through last month and wow! I loved the little milk jug! In fact, I took it to work and showed some of my colleagues who reacted similarly. I was almost sorry when I finished the milk (there's never enough milk in these things) since it meant I would soon throw surfing Ronald McDonald away. I can't quite tell why I liked it so much -- the only words I can think of are "fun" and "cute" ... Maybe that's it. Thanks for mentioning this!

Posted by Susan Lin on July 12, 2004 04:21 PM | Permalink to Comment

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