• Blog
• Photoblog

Search

• Topics
• Consumers Take Control
• Cultural Blending
• Evolution of Sustainability
• Experience Economy
• Increasing Importance of Design
• Mobility
• Panopticon
• Superhumans
• Time Compression
• Trust
• Women on Top

Authors:
Terri Ducay
Etienne Fang
Lisa Leckie
Davis Masten

Davis Masten — 11 March 2004

Brand Extension

← Previous | Next →

Menlo Park, CA: ShredEx, a rip off of FedEx. Does this association with the FedEx brand help you trust these people to shred confidential documents or are they just a joke?

Posted in Trust

Comments

Post a Comment

Name:


Email Address:


URL:


Comments:


Remember info?

© 2007 Cheskin Added Value