http://www.cheskin.com/blog/perspectives/ en-us http://www.cheskin.com/blog/blog/archives/000605.html This morning as I stumbled out of bed and into the kitchen, I began to mentally tick-off an inventory of possible food items that I might put into our two year old daughter’s lunch for the day. Being a devoted working parent, I like to try to give her a... Consumer Goods Trends Tim Plowman 2005-02-01T21:12:12-08:00 http://www.cheskin.com/blog/blog/archives/000342.html On a recent trip to Tokyo I was struck by the careful attention paid to impression management by many of the city’s residents. Everywhere I looked it was Italian suits and designer purses (granted I spent most of my time in Shibuya). Well, not everywhere but the clothing, gestures, use... Methods & Techniques Tim Plowman 2004-05-06T13:17:32-08:00 http://www.cheskin.com/blog/blog/archives/000166.html When Apple released its iLife ‘04 suite containing a music creation program called Garageband in early January, they successfully tapped into a longstanding and deep cultural current. In his keynote address, Jobs cited a Gallup poll asserting approximately half of all US households include at least one member who actively... Innovation & Design Tim Plowman 2004-02-19T11:40:13-08:00 http://www.cheskin.com/blog/blog/archives/000113.html I have been thinking about the role brand played in the recent landslide election of Arnold Schwarzenegger to the office of governor of the formally-great state of California. All the political pundits could talk about in the post election haze was the role of voter anger in ousting Gray Davis... Positioning & Branding Tim Plowman 2003-10-10T09:22:36-08:00 http://www.cheskin.com/blog/blog/archives/000114.html The emergence of flash mobs has created quite a media stir over the past few months. Now that they have occurred in many of the world's major metropolitan areas, some reflection on the hyperbole is in order. Opinions about what flash mobs mean or might mean are as varied as... Consumer Technology Trends Tim Plowman 2003-09-02T09:24:57-08:00 http://www.cheskin.com/blog/blog/archives/000115.html Over the past few years ethnography and ethnographers have been popping up everywhere I turn. From human computer interaction, to branding, to computer supported co-operative work, to product development, to tangible computing, to advertising. The value of the unique insights offered by ethnographic approaches in a commercial context is now... Methods & Techniques Tim Plowman 2003-07-11T09:27:11-08:00