Fresh Perspectives
Business Development Manager
Tim brings a unique background in business and design to the role of Business Development Manager for Cheskin’s consumer goods and technology practices.
Tim is most interested in how the intersection of business and design can lead to innovation and meaningful experiences for the consumer. Prior to joining Cheskin, Tim was Brand Manager at Red Hat Inc, where he strategically managed the brand portfolio for this global software company. He also acted as an internal consultant, leading a company-wide campaign to drive innovation throughout the corporate culture.
Tim graduated with distinction from Duke University with a BA in Visual Arts (graphic design) and Certificates in Markets & Management Studies and Film, Video, and Digital Media.
28 April 2009
Last week, Cheskin hosted entrepreneur and innovator, Peter Hart for a discussion on the future of innovation. Peter was a pioneer in the early days of artificial intelligence and search algorithms, and he founded Ricoh Innovations where he currently serves as chairman and president. Very stimulating guy. One of the first conversation topics posed to the group was, "Is there a difference between innovation and invention?" Considering our crowd of innovation consultants, the room quickly perked up and began a debate of semantics. Although the words sound similar, subtle differences in meaning are at the core of why some products enjoy great success while others fall by the wayside.
More...
Posted in
Innovation & Design
by Tim Hyer, 0 comments
15 May 2008
In my previous blog, I highlighted the role that insiders play in the innovation process. Today, we’ll look outward. On the flipside to looking within a company’s walls to inspire invention, plenty of organizations find themselves searching outside for the insights required to make the next creative leap. At Cheskin, this is our primary focus for client engagements – to bring the voice of the consumer into the design and development cycle for products, services, and experiences. In order for innovation to occur, one must understand the people who use it, the cultural implications, and the impact the change will have on other facets of life. It’s all about giving the consumer a voice, and getting to know them is the first step. Consumer research isn’t a new thing, but companies are getting more and more creative about their methods of collecting these insights.
More...
Posted in
Innovation & Design
by Tim Hyer, 2 comments
12 May 2008
Let's review some simple math:
0 + 0 = 0, correct.
0 + 1 = 1, correct.
1 + 1 = 2, wrong!
Well, at least when it comes to ideas.
We've all heard the phrase, two heads are better than one. When applied to idea generation, this phrase takes on a whole new meaning. The principle of collective intelligence suggests that multiple minds thinking about the same problem will yield an exponential output compared to that of a single mind. As Marty Neumeier suggests in his book, The Brand Gap, the equation 1 + 1 = 11 is most accurate for illustrating the generative power of teamwork.
More...
Posted in
Innovation & Design
by Tim Hyer, 0 comments
2 February 2008
As a Business Development Manager, a huge part of my job here at Cheskin is secondary research. Aside from client calls and meetings, I find myself spending the majority of my time online, investigating company news, industry shifts, and latest business trends. It’s important for me to track down the most relevant and current information, so it may come as a surprise that my homepage is Wikipedia. Not Hoover’s. Not BusinessWeek. But Wikipedia.
More...
Posted in
Innovation & Design
by Tim Hyer, 1 comments
13 November 2007
As of 30 days ago, I am Cheskin’s newest employee. Like many things in my life, I can’t help but feel I got here through pure serendipity. I mean, I’ve always been drawn to the idea of innovation, but I could never quite put my finger on why. As a college student, I paired studies in the visual arts with marketing management because I subconsciously saw correlations between the two. To me, it was essential for business to be creative and for design to be strategic. But aside from the distinction thesis I submitted senior year, I had no idea what that meant in the real world.
More...
Posted in
Etcetera
by Tim Hyer, 0 comments
© 2007 Cheskin Added Value
