http://www.cheskin.com/blog/perspectives/ en-us http://www.cheskin.com/blog/blog/archives/001009.html A recent article in Ad Age, “Consumer Chasm: Distance widening between consumer types,” put forth an interesting notion regarding the growing importance of consumer segmentation in the corporate organizational structure: “The emergence of the title of chief marketing officer elevated the marketing function to a level of importance equal to... Hispanic Markets Stephen Palacios 2008-07-21T12:56:55-08:00 http://www.cheskin.com/blog/blog/archives/000971.html Much comentary has appeared surrounding the recent PBS documentary, Brown is the New Green: George Lopez and the American Dream. As one of the Hispanic marketing executives featured on the documentary, I appreciate the discourse, and can attest to the fact that the documentarian, Phillip Rodriguez, has a skeptical, if... Hispanic Markets Stephen Palacios 2007-09-26T14:36:08-08:00 http://www.cheskin.com/blog/blog/archives/000962.html Hispanic Business Magazine just ran a typical announcement regarding the appointment of a senior executive to a new position at Countrywide Bank to administer the Community Reinvestment Act [CRA] lending and community development requirements. The article caught my eye not for the news it reported, but instead because it reflects... Hispanic Markets Stephen Palacios 2007-08-08T17:34:22-08:00 http://www.cheskin.com/blog/blog/archives/000934.html Last week, ABC Nightline profiled Pizza Patron , a Dallas based pizza franchise, to highlight the interesting opportunities and conflicts that come with selling to Hispanics, particularly undocumented Hispanics in the U.S. Some lessons that marketers can learn from Pizza Patron are: 1.) Innovative payment transactional models can be powerful... Hispanic Markets Stephen Palacios 2007-04-02T11:54:56-08:00 http://www.cheskin.com/blog/blog/archives/000878.html Yesterday's Wall Street Journal front page story that details Bank of America's decision to issue credit cards to customers without social security numbers or credit histories (i.e. undocumented immigrant, mostly Hispanic) is the continuation of an Alice in Wonderland-like "reality" of immigration in the U.S. today. What is fascinating to... Hispanic Markets Stephen Palacios 2007-02-14T08:08:12-08:00 http://www.cheskin.com/blog/blog/archives/000821.html No matter where you stand on the controversy that surrounds the current immigration policy debate, the April 10th massive display of Hispanic demonstrations reinforces some very useful insights for marketers. In particular, the demonstrations provide key lessons for cultural values, the macro trend of globalization, and effective communications tactics. Cultural... Hispanic Markets Stephen Palacios 2006-04-14T11:05:51-08:00 http://www.cheskin.com/blog/blog/archives/000731.html Hispanic marketing continues to grow explosively, with new segments and microsegments emerging as the market increasingly becomes more sophisticated and mature. What's the next big opportunity in the U.S. Hispanic market? Business to business offerings to Hispanic small and medium-sized businesses.... Hispanic Markets Stephen Palacios 2005-08-30T13:50:13-08:00 http://www.cheskin.com/blog/blog/archives/000721.html From my earlier posts we saw that Hispanics are a growing — and largely untapped — market for health care. You want in. To reach them, you will have to understand the influence their culture has on their behavior and preferences. Entering the Hispanic health care market is straightforward. You... Hispanic Markets Stephen Palacios 2005-07-26T08:12:13-08:00 http://www.cheskin.com/blog/blog/archives/000705.html In my two previous posts, we’ve reviewed the census data, and investigated the economic potential of the Hispanic market. We’ve examined changes in regulatory law and government agencies that serve Hispanics. We feel we've established that the Hispanic market represents an undeniable opportunity for US businesses, particularly those in the... Hispanic Markets Stephen Palacios 2005-06-23T14:49:45-08:00 http://www.cheskin.com/blog/blog/archives/000700.html Last week I began this blog series about the vast opportunity the Hispanic population represents to US business. Today I'll continue to develop the context of why any sane business, and most notably the health care industry, should invest in this market. Although Hispanics on the whole still have only... Hispanic Markets Stephen Palacios 2005-06-20T16:53:22-08:00 http://www.cheskin.com/blog/blog/archives/000691.html With a population growth of more than 56% over the last decade, Hispanics are now the largest minority group in the U.S. Their numbers are not just growing; they're growing at a significantly faster rate than other segments. As they grow in numbers, they are growing in spending power. From... Hispanic Markets Stephen Palacios 2005-06-09T10:47:50-08:00 http://www.cheskin.com/blog/blog/archives/000577.html I was reading “The Rise of the U.S. Hispanic Market” on my trip to and from Monterrey, Mexico this week. While there are some big questions I have with the author’s perspective many issues, there was one idea that struck home. That idea is the articulation of the North American... Hispanic Markets Stephen Palacios 2005-01-13T11:42:37-08:00