http://www.cheskin.com/blog/perspectives/ en-us http://www.cheskin.com/blog/blog/archives/001012.html As published in the book Hispanic Marketer’s Guide to Cable 2008, available soon from the Cable Advertising Bureau. An abundance of information has been garnered in the past few years on how to win the hearts and minds of Hispanic females. Major CPG, healthcare, media, and HBA businesses have conducted... Hispanic Markets Miguel Gomez Winebrenner 2008-07-30T08:37:30-08:00 http://www.cheskin.com/blog/blog/archives/000996.html Historically, every time the U.S. economy has taken a downturn the result has been more detrimental for Latin American economies. In 1987 and other tough years for the U.S. economy, Latin America has experienced even rougher times- struggling exports and stock market disappointments to name a few. However, the slowing... Emerging Markets Miguel Gomez Winebrenner 2008-04-01T13:10:32-08:00 http://www.cheskin.com/blog/blog/archives/000984.html You've probably heard of the enormous sales growth of the Prius in 2007, which more than a car has become a badge of sophistication. But the environment isn't a fad- there are many documented examples proving that this particular phenomena has transcended “trendiness” and has become not only a lifestyle... Emerging Markets Miguel Gomez Winebrenner 2008-01-08T16:48:34-08:00 http://www.cheskin.com/blog/blog/archives/000972.html Last year at a conference I heard the VP of Innovation and Design at J&J say that “green is the new black.” While I doubt he meant that fashionable people will replace their go-to black clothes with green ones, I do agree that “green” (in the environmental sense) has become... Hispanic Markets Miguel Gomez Winebrenner 2007-10-09T11:59:25-08:00 http://www.cheskin.com/blog/blog/archives/000952.html I decided to write this as a result of a conversation I had with a client of mine who, like many others I’ve talked to, was growing desperate and impatient with a colleague of hers in Latin America. As most multinational corporations do, her company has offices in just about... Hispanic Markets Miguel Gomez Winebrenner 2007-06-13T07:46:32-08:00 http://www.cheskin.com/blog/blog/archives/000944.html Yesterday, a client and I attended the 2nd annual immigration rally in Chicago- we were mainly attracted to it by the fact that there would be 150,000 Hispanics participating, and we believed marching along would be helpful in making some sense of the myriad of quantitative data we had recently... Hispanic Markets Miguel Gomez Winebrenner 2007-05-02T12:54:03-08:00 http://www.cheskin.com/blog/blog/archives/000941.html It depends on who you ask. There are two schools of thought on this: 1) Many (primarily broadcasters like Univision and Telemundo) contend that although research says Hispanics want educational programming- like documentaries, biographies, etc.- what they really watch are novelas, news and sports programming. 2) On the other hand,... Hispanic Markets Miguel Gomez Winebrenner 2007-04-13T15:21:25-08:00 http://www.cheskin.com/blog/blog/archives/000874.html In 1 BC (one year “Before Census” i.e., the year 2000) there were only a handful of Hispanic TV content providers - Univision, Telemundo, Galavision, and maybe a few more in some markets (all broadcast). Then, after the Census figures were published in 2001 operators (cable and satellite alike) began... Hispanic Markets Miguel Gomez Winebrenner 2007-02-07T09:35:47-08:00 http://www.cheskin.com/blog/blog/archives/000870.html On a recent holiday trip to Europe my wife and I experienced a technical glitch aboard one of the Eurail trains, which was handled in a way that ended up reminding me of a conference where I learned how kids can help calibrate our leadership skills. First of all, I... Etcetera Miguel Gomez Winebrenner 2007-01-04T07:31:11-08:00 http://www.cheskin.com/blog/blog/archives/000861.html It is vox populi in the marketing and research industries that Holidays, particularly Thanksgiving and Christmas, could bias research results. The reason is that consumers’ attitudes and behaviors during these periods are altered i.e., they may be more/less inclined to purchase certain services and goods based on their need states... Methods & Techniques Miguel Gomez Winebrenner 2006-10-31T11:54:24-08:00 http://www.cheskin.com/blog/blog/archives/000860.html I haven’t really applied my studies in economics to Hispanic marketing consulting too much, but here’s a quick story of how this changed last week: On Friday I was invited to speak at a CIMA (Chicago Interactive Marketing Association) event called “LunchByte.” These events are hosted by CIMA a few... Hispanic Markets Miguel Gomez Winebrenner 2006-10-31T11:50:28-08:00 http://www.cheskin.com/blog/blog/archives/000858.html I haven’t really applied my studies in economics to Hispanic marketing consulting too much, but here’s a quick story of how this changed last week: On Friday I was invited to speak at a CIMA (Chicago Interactive Marketing Association) event called “LunchByte.” These events are hosted by CIMA a few... Hispanic Markets Miguel Gomez Winebrenner 2006-10-31T08:28:40-08:00 http://www.cheskin.com/blog/blog/archives/000847.html In September I will be moderating a session called “Bracing for 2010 and Beyond: Strategic Implications of the Evolving Multicultural Landscape.” The session will be held at the annual NAMIC (National Association for Multiethnicity in Communications) conference in NYC, and the purpose of this session is to engage cable and... Hispanic Markets Miguel Gomez Winebrenner 2006-08-04T08:24:51-08:00 http://www.cheskin.com/blog/blog/archives/000837.html Many sports consumers, especially Americans, have been commenting on how much more exciting this year’s World Cup has been. In great part this has been due to the fact that the U.S. team has improved a lot over the past ten years, and because there has been a sustainable US... Innovation & Design Miguel Gomez Winebrenner 2006-06-27T15:29:00-08:00 http://www.cheskin.com/blog/blog/archives/000833.html In less than two weeks, the largest and most widely watched sporting event in the world will literally kick off. This event, known in the U.S. as the soccer World Cup, is organized every four years and this time around it will be hosted by Germany (a former host in... Miguel Gomez Winebrenner 2006-05-31T12:52:46-08:00