http://www.cheskin.com/blog/perspectives/ en-us http://www.cheskin.com/blog/blog/archives/001134.html It’s no secret that online social networking is growing rapidly. But did Twitter and Facebook spring up from nothing, like Athena bursting fully formed from Zeus’ brow? Or are there general social trends which helped birth social media?... Consumer Technology Leigh Marriner 2010-02-14T17:30:57-08:00 http://www.cheskin.com/blog/blog/archives/001130.html Google's Android operating system generated 27 percent of mobile ad requests from U.S. smartphones in Q4, according to mobile advertising network AdMob's Mobile Metrics Report for December 2009. Apple's iPhone yielded 54 percent of U.S. smartphone requests in the previous quarter. One of my co-workers at Cheskin Added Value said,... Consumer Technology Leigh Marriner 2010-01-24T15:26:11-08:00 http://www.cheskin.com/blog/blog/archives/001127.html Most of the buzz on the new Google phone is about how sweet the display is, and how the number of Android apps is far behind the iPhone but on a steep growth curve. But the real impact of the Google phone will be its upset of the traditional US... Consumer Technology Leigh Marriner 2010-01-17T16:08:26-08:00 http://www.cheskin.com/blog/blog/archives/001124.html Japan has been a leading edge adopter of mobile phone activities for the past decade, in large part based on its early i-mode platform for mobile-internet services and fast cellular networks. Now they are talking on their phones less and using mobile data services (e.g. texting) more. The Economist reports... Leigh Marriner 2010-01-05T09:20:30-08:00 http://www.cheskin.com/blog/blog/archives/001123.html It was only 6 months ago I blogged about why industry pundits don’t include virtual goods and microtransactions in their lists of up-and-coming business models. And six months later AdNectar ( a small company with 9 employees) announced that it has reached 2 billion virtual goods served from its platform... Consumer Technology Leigh Marriner 2010-01-04T14:10:18-08:00 http://www.cheskin.com/blog/blog/archives/001122.html Cheskin AV has spent a lot of time thinking about how to help clients create meaningful experiences for their customers. Meaningful experiences range from economic experiences through functional experiences and emotional experiences up to the highest level of meaningful experiences, such as wisdom. The most powerful brands offer higher-level experiences... Positioning & Branding Leigh Marriner 2009-12-23T09:08:38-08:00 http://www.cheskin.com/blog/blog/archives/001121.html Does it make sense that online ad revenue is calculated based on the number of clicks on a site? That is frequency. But doesn’t stickiness on the site make it a more valuable site to advertisers? If a consumer spends 5 minutes on a site rather than 2 seconds, shouldn’t... Consumer Technology Leigh Marriner 2009-12-22T12:01:07-08:00 http://www.cheskin.com/blog/blog/archives/001120.html Once again, this group has given us an excellent, thoughtful analysis of why this change to the mobile internet is so significant – the Mobile Internet Report. The ideas that most impressed me are: 1) Ten years of usage and monetization models in Japan provide one roadmap for the rest... Consumer Technology Leigh Marriner 2009-12-21T15:34:33-08:00 http://www.cheskin.com/blog/blog/archives/001119.html The biggest problem I have with trying to use the social web is how to filter the massive realtime stream. I have recently drastically cut the number of people I follow on Twitter because I couldn’t filter out enough junk to make it worth spending time on Twitter. Robert Scoble... Consumer Technology Leigh Marriner 2009-12-21T12:31:53-08:00 http://www.cheskin.com/blog/blog/archives/001118.html It’s not all that often that you can point to published predictions you made as they are fulfilled, but it’s a warm feeling. In August 2008 we put together a mobility POV in which we predicted that bandwidth would become scarce. Although the iPhone was launched in July 2007, this... Consumer Technology Leigh Marriner 2009-12-10T16:33:46-08:00 http://www.cheskin.com/blog/blog/archives/001115.html My current thought about how Cheskin AV can continue to leverage the skills of Customer Insight, Design Thinking, and Business Consulting on innovation projects is to try to increase the involvement of people with different kinds of learning styles. Since much of what I understand is Design Thinking involves approaching... Innovation & Design Leigh Marriner 2009-11-24T22:38:36-08:00 http://www.cheskin.com/blog/blog/archives/001114.html Carl Bass the CEO of Autodesk said that Design Thinking = Thinking in his Pecha-Kucha talk at the Haas School of Business at UC Berkeley. This question is at the heart of many of the emotional hurdles Cheskin AV has had in developing an integrated approach to problem solving using... Innovation & Design Leigh Marriner 2009-11-22T16:39:41-08:00 http://www.cheskin.com/blog/blog/archives/001113.html Cheskin is ahead of the curve on thinking about what Design Thinking is, even if we are still working it out ourselves. Our approach building on the design literature’s four quadrant model to show how we move from “What Is” to “What Could Be” seems clearer than most of what... Innovation & Design Leigh Marriner 2009-11-19T15:45:32-08:00 http://www.cheskin.com/blog/blog/archives/001112.html There is a lot of confusion about what “Design Thinking” means, both among the design community and the broader business community. As a Boston Consulting Group-trained strategic business consultant, I have been struggling to understand what design thinking is and what it adds to solving a client’s problems. Cheskin Added... Innovation & Design Leigh Marriner 2009-11-16T10:15:33-08:00 http://www.cheskin.com/blog/blog/archives/001107.html The iWise mission is to organize the wisdom of the world. It has quotes on every topic imaginable, and from many famous people, and a real-time wall of people adding quotes every minute. It’s a great site – fun to dip in and see what catches your eye. If you... Consumer Technology Leigh Marriner 2009-08-26T13:11:03-08:00