http://www.cheskin.com/blog/perspectives/ en-us http://www.cheskin.com/blog/blog/archives/000877.html I remember a time not too long ago when traveling to Europe or Asia meant being transplanted in an entirely different landscape filled with new foods, products, advertising, you name it. There was newness everywhere and it was an incredible source of inspiration. I always felt like such an adventurer,... Consumer Technology Lisa Leckie 2007-02-10T10:51:19-08:00 http://www.cheskin.com/blog/blog/archives/000824.html I came across a blog written recently by Grockwell that characterized digital ethnography as a “catchy idea for doing cheap ethnography,” but I strongly believe there is more to it than this. There can be cost efficiencies to doing digital ethnography, but its real value lives elsewhere. Specifically, digital ethnography:... Methods & Techniques Lisa Leckie 2006-04-24T12:54:02-08:00 http://www.cheskin.com/blog/blog/archives/000789.html Long gone are the days when a company could reliably build consumer loyalty through traditional advertising or PR. While traditional tactics for gaining consumer awareness and positioning brands are still relevant, they don't consistently unlock the doors to the development of deep and meaningful customer relationships. Technology is one of... Methods & Techniques Lisa Leckie 2006-01-26T11:32:18-08:00 http://www.cheskin.com/blog/blog/archives/000720.html It must be something in the air. Like Terri Ducay, I've been looking for change in my life. Unlike Terri, I decided to get it from fashion rather than four wheels. Also unlike Terri's experience, I can't find the exact thing I want waiting for me in a showroom. I... Innovation & Design Lisa Leckie 2005-07-25T11:03:12-08:00 http://www.cheskin.com/blog/blog/archives/000678.html Today’s speculation is about TOLERANCE. My sub-conscious, flying-at-an-imperceptible-latitude kind of radar for picking up popular news and other patterns within the media says tolerance is a hot idea, and worthy of more attention (uh huh…even more than it’s received to date). I would argue tolerance is one of the key... Consumer Technology Lisa Leckie 2005-06-06T14:16:53-08:00 http://www.cheskin.com/blog/blog/archives/000558.html “Thin slicing” is the subject of Malcolm Gladwell’s highly awaited new book – Blink. In it, he says that thin slicing is a new kind of rapid cognition – an intelligent way of filtering through your perceptions and understanding of something. “Getting it” in the blink of an eye. Paying... Etcetera Lisa Leckie 2005-01-12T11:48:14-08:00 http://www.cheskin.com/blog/blog/archives/000540.html The title of this blog is the slogan for iRobot – an exceptionally cool robotics company with “big, innovative ideas and brilliant mad scientists who make them work in a variety of applications.” Roomba is our new pet. I think it’s a he. I know so because he’s very straightforward... Innovation & Design Lisa Leckie 2004-12-10T14:34:51-08:00 http://www.cheskin.com/blog/blog/archives/000534.html Okay…I just have to…one more post about Tivo… I'm undeniably hooked. The day our refurbished Tivo arrived on our door step I honestly wasn’t quite sure what all the hype was about, and it’s now been ten weeks.... Lisa Leckie 2004-12-02T13:58:17-08:00 http://www.cheskin.com/blog/blog/archives/000439.html Cheskin was recently asked to provide some insight towards an article in the New York Times News of the Week in Review section. The topic we needed to address was the future of the television commercial---specifically, how do teens view and embrace television commercials? What are the predominant influences shaping... Consumer Technology Lisa Leckie 2004-07-02T15:15:33-08:00 http://www.cheskin.com/blog/blog/archives/000292.html On my way to work this morning, I encountered three men handing out flyers. As I approached them, they stuck their mechanical arms out in front of me hoping to block my passage and be heard. They came within inches of my mid-section and then retracted at the last second... Etcetera Lisa Leckie 2004-04-26T15:44:17-08:00 http://www.cheskin.com/blog/blog/archives/000278.html I just returned from a trip to Iceland. I didn’t go there to vacation per se, but to see a different world. To find diversity, remoteness, something untapped. Foreign. To stun my perspective. To get me back to reality. Iceland’s landscape is incredibly diverse. Much of it feels alien. It... Etcetera Lisa Leckie 2004-04-14T14:11:33-08:00 http://www.cheskin.com/blog/blog/archives/000228.html Last night I purchased an iBook. Otherwise known to diehards as a turbocharged 800MHz PowerPC G4 with 256MB of RAM and a 30GB hardrive with an Airport Extreme card. I pointed out to a friend that it was their "bottom of the line" model, and he corrected me, saying Apple... Positioning & Branding Lisa Leckie 2004-03-24T13:54:19-08:00 http://www.cheskin.com/blog/blog/archives/000203.html I’m always looking for a good customer service story to tell. Though, it feels like there are more horror stories out there ever since online customer service became a must-have for big transactional companies. I learned something about customer service online recently when I was investigating buying a Blackberry that... Lisa Leckie 2004-03-08T17:22:49-08:00