http://www.cheskin.com/blog/perspectives/ en-us http://www.cheskin.com/blog/blog/archives/000986.html As a marketer and a wine drinker, and a member of a company whose founder first developed the concept of "sensation transference," I was very interested in the recent study by the Stanford Graduate School of Business and the California Institute of Technology on how price affects wine drinking pleasure.... Meaningful Experience Denise Klarquist 2008-01-23T14:26:57-08:00 http://www.cheskin.com/blog/blog/archives/000976.html These two phrases might seem the same, but from my point of view, it's the former that really matters. Here's an example of what I mean... In a previous life, when I was at Ampex in the early 90's, the company talked a lot about the future of video technology... Innovation & Design Denise Klarquist 2007-10-12T14:35:25-08:00 http://www.cheskin.com/blog/blog/archives/000899.html Three things get us excited at Cheskin: people, culture, and change. Talk about technology innovation or new new types of emerging behavior and we start to drool. Combine that with meaty challenges from clients where we can substantially contribute to their bottom-line success, and it's almost more than we can... China Markets Denise Klarquist 2007-03-13T13:03:17-08:00 http://www.cheskin.com/blog/blog/archives/000888.html I was sad when I heard of JetBlue's recent problems last week and their resulting challenges. I liked JetBlue, I liked the brand and what it stood for. And for the most part they've historically done a good job at following through on their promise of "bringing humanity back to... Positioning & Branding Denise Klarquist 2007-02-20T14:25:17-08:00 http://www.cheskin.com/blog/blog/archives/000872.html In this morning's Monday Morning Must Read, courtesy of Core77, one of B.L. Ochman's 12 Tenents of Social Media Marketing was highlighted, ... V. Thy communications must pass the "who cares?" test Abandon ye all communications that are long-winded, formulaic, boring as hell, and laden with superlatives and marketing babble.... Etcetera Denise Klarquist 2007-02-05T18:09:30-08:00 http://www.cheskin.com/blog/blog/archives/000863.html An ongoing conversation at Cheskin, as within almost any company, has been one of assessing and helping to improve productivity, quality and performance. A big question is what really contributes to and hinders our ability to perform our at our best. In a company where collaboration, creative processes and innovative... Consumer Technology Trends Denise Klarquist 2006-11-02T08:30:05-08:00 http://www.cheskin.com/blog/blog/archives/000816.html I read recently about Mr. Luna, "a guy from Long Island who teaches kids science, and cares about the world in which they will live." Mr. Luna is remarkable because has turned a simple lightbulb into a meaningful experience. His goal is to have "every child in America plug just... Meaningful Experience Denise Klarquist 2006-04-06T16:36:14-08:00 http://www.cheskin.com/blog/blog/archives/000808.html Recently I was in the Apple store buying a gift. A salesperson approached me and said "Can I help you? You're Denise, aren't you?" My first thought was, "Interesting. They've now got facial recognition systems in the Apple store." Of course the truth was that the recognition came the old... Denise Klarquist 2006-03-15T12:02:31-08:00 http://www.cheskin.com/blog/blog/archives/000787.html This weekend I attended the compostmodern conference in San Francisco, a collaboration between the AIGA and IDSA to promote sustainability. I was inspired by the likes of Kalle Lasn from Adbusters and Chris Hacker, Senior Vice President of Global Design and Design Strategy at Johnson & Johnson, that latter underscoring... Innovation & Design Denise Klarquist 2006-01-23T17:33:45-08:00 http://www.cheskin.com/blog/blog/archives/000777.html I love the new year – a chance to look at what was accomplished… and what wasn’t; what worked… and what didn’t. It’s the opportunity to course correct, build on success and start fresh with a renewed sense of what’s possible. We’re fortunate that we’re starting out of the gates... Etcetera Denise Klarquist 2006-01-03T12:07:09-08:00 http://www.cheskin.com/blog/blog/archives/000771.html I just read Niti Bhan's provocation on the benefit of design councils on CPH127. While some success is apparent in other countries, I think that the ability of the US to establish a successful national design council could be challenging at best. While we Americans may be becoming more sophisticated... Innovation & Design Denise Klarquist 2005-12-18T17:41:23-08:00 http://www.cheskin.com/blog/blog/archives/000759.html This morning I received an email from the person who has been editing our upcoming book, Making Meaning. It read, "Speaking of meanings, we have a gong here at Peachpit (Steve, Nathan, and Darrel have seen it), that we bang when a book goes to press. Making Meaning actually left... Meaningful Experience Denise Klarquist 2005-11-16T15:04:58-08:00 http://www.cheskin.com/blog/blog/archives/000742.html As I write this, I’m on vacation sitting in a friend’s apartment in Sao Paulo, Brazil. Over the past 2 weeks I’ve been struck by how small the world is and yet how different its nuances. For instance, today I was in Liberdade, a section of Sao Paulo populated by... Etcetera Denise Klarquist 2005-09-22T14:37:18-08:00 http://www.cheskin.com/blog/blog/archives/000737.html While collaboration is defined as people working together, I like to think of it more as the sharing of ideas, techniques, tools and even objects that result in something greater than the sum of parts. Two recent examples come to mind: I ran across this website today as I was... Innovation & Design Denise Klarquist 2005-09-06T15:15:55-08:00 http://www.cheskin.com/blog/blog/archives/000712.html I was recently introduced to a new blog on Design and Innovation - CPH127. As we at Cheskin address design and innovation challenges for our clients regularly, it's clear that these fields, if we can even use that term, are increasingly fluid and evolving. Ask just about anyone now to... Innovation & Design Denise Klarquist 2005-07-07T11:05:05-08:00