http://www.cheskin.com/blog/perspectives/ en-us http://www.cheskin.com/blog/blog/archives/000964.html A Stanford University study of 3 – 5 year old kids in San Mateo, CA generated loads of press for its findings that the children preferred the taste of just about any food when it was wrapped in McDonald’s packaging compared to the same item with no packaging (you can... Katy Haberkern-Mogal 2007-08-10T20:46:03-08:00 http://www.cheskin.com/blog/blog/archives/000828.html It’s no secret that delivering a meaningful shopping experience that resonates with the target audience is a surefire way for retailers to create competitive advantage. So how do retailers create meaningful shopping experiences for fickle, been-there-done-that teens? Toronto’s So Hip It Hurts (http://www.sohipithurts.ca/), located in that town’s trendy Queen Street... Meaningful Experience Katy Haberkern-Mogal 2006-05-04T18:07:34-08:00 http://www.cheskin.com/blog/blog/archives/000819.html Conventional wisdom has held that kid and tween focus groups are often of limited value (for any number of reasons including kids’ tendencies to say what they think the moderator wants to hear, group dynamics, concrete thinking that makes abstraction or projection near impossible, etc.). I recently had a chance... Methods & Techniques Katy Haberkern-Mogal 2006-04-13T10:55:40-08:00