Strategic Director
Etienne Fang is a strategic director in the Cultural Insights Studio and brings a background in design and social science to Cheskin. Prior to joining Cheskin, Etienne was a strategic lead at Studio Red, where she led project teams in research, design and implementation for innovation initiatives for clients such as The Coca-Cola Company in China, Japan and North America. As a designer at Rockwell Group, Etienne created multi-sensory brand experiences for Gap Inc.’s Forth & Towne brand, Meijer, DeVos Children’s Hospital, Robin Hood Foundation and Mills Corporation. In addition, Etienne pioneered video ethnography techniques as an educator in New York City’s public schools.
Etienne earned a Bachelor of Arts degree in psychology and photography and a Master of Science in Education from Sarah Lawrence College. She has studied at Beijing University and Parsons School of Design. Etienne is a native Mandarin speaker and is fluent in French.
14 March 2008
Last week, I attended the opening of the U.S. flagship location of LIULI, the renowned Chinese glass company with over 60 retail locations in Asia. We were fortunate to have had the opportunity to help them translate their unique experience for their entry into the U.S. market. LIULI is founded on the concept of meaningful experience – such universal meanings as Love, Enlightenment, Harmony, Wisdom and Truth. So our expertise in helping companies deliver meaningful experiences, as well as our cultural expertise made this the perfect engagement...
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Meaningful Experience
by Etienne Fang
