http://www.cheskin.com/blog/perspectives/ en-us http://www.cheskin.com/blog/blog/archives/000947.html Not long ago, the Hispanic market was considered marginal by many businesses, being perceived as a largely immigrant group with income, language, and educational limitations. Today, with the commoditization of the concept of acculturation and the emergence of bicultural TV networks, no one argues that Hispanics are an appealing market... Hispanic Markets Adrian Burstein 2007-05-21T13:22:48-08:00 http://www.cheskin.com/blog/blog/archives/000603.html I have seen lately many alarming articles about the falling dollar, its causes, and consequences around the globe. These articles often had a political agenda and focused on macro-economic perspectives, blaming the astronomic national deficit. As important as all this is, I inevitably abstracted myself from the economic speech, and... Innovation & Design Adrian Burstein 2005-01-30T23:06:50-08:00 http://www.cheskin.com/blog/blog/archives/000475.html A few weeks ago Microsoft announced the introduction of its new mouse designed by famous designer Philippe Starck. The newness of such partnership, the design itself, and Starck’s sexy brand drew considerable attention from the media. However, there’s something more important behind this news that goes beyond Starck or Microsoft... Innovation & Design Adrian Burstein 2004-08-15T20:44:15-08:00 http://www.cheskin.com/blog/blog/archives/000452.html I admit it. I’m a philatelist, but please don’t rush to conclusions; philately isn’t a new disease or anything to be afraid of. For many of those who don’t know the meaning of the word, philatelist means a stamp collector in proper English. However, there’s a difference between a philatelist... Innovation & Design Adrian Burstein 2004-07-15T11:08:14-08:00