Fresh Perspectives

Tim Hyer — 12 May 2008

Innovation Through Co-Creation: It’s What’s On the Inside That Counts

Let's review some simple math:

0 + 0 = 0, correct.
0 + 1 = 1, correct.
1 + 1 = 2, wrong!

Well, at least when it comes to ideas.

We've all heard the phrase, two heads are better than one. When applied to idea generation, this phrase takes on a whole new meaning. The principle of collective intelligence suggests that multiple minds thinking about the same problem will yield an exponential output compared to that of a single mind. As Marty Neumeier suggests in his book, The Brand Gap, the equation 1 + 1 = 11 is most accurate for illustrating the generative power of teamwork.

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Cynthia Chan — 1 May 2008

China Design Now

Conversations about design in China are popping up in different places and channels more frequently in the recent years. The most recent exposure I had with the topic was at the China Design Now exhibition at the Victoria and Albert Museum in London. The exhibition uses three coastal cities - Shenzhen, Shanghai, and Beijing - to showcase the country’s creative landscape. It shows how design in China has evolved, with specific examples drawn from different disciplines such as graphic design, fashion, architecture, etc.

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Miguel Gomez Winebrenner — 1 April 2008

“When the U.S. Coughs, We in Latin America Get Pneumonia”: Not necessarily the case anymore with the weakened dollar; and opportunities for U.S. companies beyond Brazil and Mexico

Historically, every time the U.S. economy has taken a downturn the result has been more detrimental for Latin American economies. In 1987 and other tough years for the U.S. economy, Latin America has experienced even rougher times- struggling exports and stock market disappointments to name a few. However, the slowing period in Q1’s U.S. economy has been unusual in that the dollar’s value has also decreased. For many economic sectors in Latin America this has been very bad- like flower exports in Colombia (their income is in the form of a devalued currency, but they have fixed costs in an increasingly valued currency). But for many sectors in LatAm, the weakened U.S. dollar has brought about opportunities. Similarly, some companies in the U.S. are struggling but others (like Wrigley and IBM) are benefiting.

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