Archive for: January 11, 2005

Consumer Goods Trends

Fashion Is Going Green

Leah Hunter | Tuesday, January 11, 2005

While wandering through Barnes & Noble, my home away from home, I discovered a new magazine. It might not sound like a big deal, but given the frequency with which I haunt this store and loiter in the café—I am a sad frappuccino addict, this was quite a surprise. Even more surprising was the magazine title, “Organic Style.”

I’ve always thought of organic in relation to food, not fashion. The word puts me in mind of Chez Panisse and peaches from the farmers’ market. It conjures images of chalky carob and the summer my mom thought wheat germ an appropriate ice cream topping. It does not make me think of shoes and shawls and style. Or, it didn’t until I read the surprisingly hip editorial in “Organic Style.”