Leah Hunter — 26 February 2009
Experience design & other great excuses to see Les Savy Fav
Why am I giddy this week? San Francisco's Noise Pop music festival, a week-long all-over-town event that features offbeat, amazing, and newcomer bands.
Why am I impressed? The smart way corporate sponsors are getting in on the act. Hint: They're not just slapping a logo on signage...
Based on what I'm seeing, Noise Pop sponsors get how important it is to add value--beyond just plastering their name on the festival guide. They're designing unique, music-related experiences that aren't available elsewhere.
A few examples:
- Red Bull and Fernet are throwing daily happy hours to showcase local and less-well-known bands that aren't holding shows elsewhere. (Benders - 19th & South Van Ness. 5 - 8pm Thurs, Fri. 5-7pm Sat.)
- Diesel & Apple are transforming their retail spaces into DJ parties--featuring DJs from headlining bands, among others. The sexiest? Members of Les Savy Fav are spinning music at the Diesel store on Friday(!)
As an experience design cheerleader, I applaud this approach. As a Tim Harrington fan, I am hoping for a riot. Preferably in the skinny jeans.
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