Home on the HP Range

Leah's blog make a good case for why Black & Decker's decision to extend into kitchen mixers was probably a mistep. But if HP decided to spend some time in the kitchen, they may find a more hearty welcome. According to 12,000+ consumers in over a dozen different countries, the HP brand can stretch into home appliances. Why?

I'd suggest it because HP is associated with durability, practical innovation, and has a high degree of trust. These attributes can easily move from PCs, printers and medical equipment into dishwashers, microwaves and blenders. I have no idea if HP has ever considered this move, or if these categories are any more attractive than the ones they're already in, but this potential is worth considering.

Posted in Innovation & Design