Jennifer Gray — 28 January 2005

Hold the Mayo

I like the new Kraft mayo jar. Best Foods happens to be my brand of choice, but that new Kraft mayo container is smart. Fits in the refrigerator better, easier to get in/out of, keeps the knife clean.

Packaging is boring until it's fun or smart. Kudos to Kraft for doing something new and smart that falls into the 'why not before', 'why isn't everybody else doing this' category.